
Natuzzi Italia at Merrick Place
West Palm Beach, FL
RETAIL
“Retail spaces are where architecture meets emotion—designed to capture attention, express identity, and create a seamless dialogue between brand and visitor.”
The Natuzzi Italia showroom at CityPlace in West Palm Beach was transformed into a refined retail experience that reflects the luxury and craftsmanship of the Italian furniture brand. The design focuses on a clean, minimalist aesthetic with subtle architectural detailing that allows Natuzzi’s elegant product line to take center stage. The storefront, defined by large glass panes and understated signage, creates a sleek and modern presence within the walkable retail environment of CityPlace.
Inside, the layout prioritizes fluidity and natural light, with open-plan interiors that guide visitors through curated furniture settings. Neutral tones, layered textures, and carefully framed lighting highlight Natuzzi’s commitment to both comfort and sophistication. The result is a showroom that feels more like a high-end residence than a conventional retail space—an approach that aligns with our ability to interpret brand identity through architectural clarity and contextual sensitivity.